MMOMENTUMHUB
OFFICIAL REPRESENTATIVE
FIBA — We Are Basketball
Start a conversation
Menu

Africa's basketball opportunity starts here.

Momentum Hub is the exclusive commercial gateway connecting brands to FIBA competitions in Africa—turning official rights into multi-year partnerships, cultural relevance and measurable growth.

Access the opportunity Watch the vision

Exclusive commercial gatewayFor FIBA competitions across Africa

LIVE COMPETITIONSYOUTH DEVELOPMENTORIGINAL CONTENTBRAND ACTIVATIONCOMMUNITY IMPACT

The partnership engine

One official route.
Endless potential.

For brands seeking to engage with FIBA competitions in Africa, the route starts with Momentum Hub. We transform the official rights portfolio into a long-term platform—not a collection of isolated sponsorship packages.

Multi-year roadmapAlways-on storytellingVisible social impact
01

THE STAGE

Competitions

Moments that concentrate attention, emotion and continental pride.
02

THE CONNECTION

Content & Culture

Year-round stories that turn players, cities and fans into a shared narrative.
03

THE LEGACY

Community

Local programs that make the partnership meaningful beyond the final whistle.

The year-round platform

One year.
One connected platform.

From qualifying windows and continental finals to club pathways, youth development and community activation, the partnership stays visible and relevant across the whole year — not only when a tournament is on.

Illustrative annual cycle

AfroBasketAug – SepThe year's highest broadcast reach andits strongest hospitality moment.AfroBasket WomenJul – AugEquality-led storytelling against afast-growing, highly engaged audience.AfroCanJulLocal-market activation againsthome-based players and domesticretail.U18 & U16 African ChampionshipsJul – AugThe investment narrative, plus afamily and education audience.AfroBasket QualifiersFeb window · Jul window · NovwindowRepeat presence in several markets atonce, between the continental peaks.AfroBasket Women QualifiersMar window · Nov windowSustains the equality-led platformoutside the finals window.AfroCan QualifiersApr – MayDeep local reach in markets outsidethe usual finals hosts.World Cup African QualifiersFeb window · Jun – Jul window ·Nov windowThe clearest link between a localpartnership and a global tournament.U18 & U16 Zone QualifiersApr – MayDevelopment story with genuine breadthacross the continent.Road to BALOct – DecClub-level presence in the months whennational teams are quiet.Women's Basketball Club ChampionshipNov – DecExtends the women's platform beyondthe national-team calendar.Youth campsJun – SepPhysical presence with participants,families and local media.Grassroots basketballYear-roundThe one line on the timeline thatnever goes quiet.Community engagement momentsAround Feb window · Around thefinals · Around Nov windowConverts broadcast attention intosomething measurable on the ground.JanFebMarAprMayJunJulAugSepOctNovDec

Always-on brand engagement

  • Campaign content
  • Digital & social storytelling
  • Fan engagement
  • Local-market activation
  • Community & CSR activity
  • Youth development
  • Hospitality
  • Partner impact reporting

Competition timing is editable and subject to the confirmed FIBA Africa calendar. Nothing shown here is an official date.

Partnership tiers

Built in cycles,
not in seasons.

Every tier is a multi-year commitment. The difference is depth of category ownership and how much of the programme a partner helps shape—not how many logos appear on a board.

01Full four-year cycle

Founding Partner

Category exclusivity across the represented portfolio, with a role in shaping the programme rather than buying into it.

  • Category exclusivity across all represented competitions
  • Presence in every competition window in the cycle
  • Co-created original content and campaign IP
  • Named community or youth programme
  • Annual impact report and brand study
Discuss this tier
02Two-year commitment

Continental Partner

Continental visibility built around selected competitions, with year-round content carrying the platform between them.

  • Selected competitions across the two-year term
  • Broadcast and digital visibility package
  • Always-on content series participation
  • Hospitality and delegation access
  • Campaign performance reporting
Discuss this tier
03Two-year commitment

Programme Partner

Entry through the development and community agenda, for brands whose objectives are impact-led before they are reach-led.

  • Named grassroots or youth development programme
  • Community activation rights in agreed markets
  • Athlete and coach storytelling access
  • Programme visibility at associated events
  • Social impact measurement and reporting
Discuss this tier

Tier names, terms and inclusions are a working structure for discussion. Commercial values are deliberately not shown and require sign-off before any figure is published.

Rights & assets framework

What a partner
actually holds.

Six asset families make up every agreement. The framework is the same at any tier; what changes is the depth of access within each family.

Loading the arena…

Select any marked asset — in the model or in the list below — to see its zone, value band and exclusivity.

Shown in the model 58 positioned · 12 in motion

The full register 743 assets across 20 families

58 of these sit in a physical position inside the venue and are shown in the model. A further 12 from Travel, Accommodation & Logistics have no fixed position — an airline and a ground fleet move — so they are shown in motion across the site instead. The remaining 673 — broadcast production, social, development programmes, photography, licensing — are real inventory with no location in a building, so they are counted here rather than placed on a wall.

  • Social Media72
  • Broadcast Sponsorship65 · 1 in arena
  • Venue Branding61 · 19 in arena
  • Playing Court Branding61 · 21 in arena
  • Development Programmes52
  • Video & Documentary Assets49
  • Fan Engagement & Activations42 · 5 in arena
  • Photography Assets33
  • Digital Platforms31
  • Competition & Platform Rights30
  • Data, Statistics & Technology29
  • Hospitality & B2B28 · 5 in arena
  • Awards & Ceremonies28
  • Licensing & Merchandising26
  • Media & PR25 · 3 in arena
  • Category Exclusivities25
  • Food, Beverage & Health23 · 4 in arena
  • Travel, Accommodation & Logistics22
  • Sustainability & ESG21
  • Workforce & Officials20
Asset familyFounding PartnerContinental PartnerProgramme Partner
Competition visibilityCourtside LED, backdrops, court marks, on-site brandingFullSelectedShared
Broadcast & digitalBroadcast billboards, host-feed integrations, federation channelsFullSelectedNot included
Content & IPCo-created series, archive access, campaign usage rightsFullSelectedShared
Hospitality & accessDelegation access, ticketing allocation, partner delegationsFullSelectedNot included
Community & youthNamed programmes, school and club activation, coach educationFullSharedFull
Data & measurementAudience evidence, brand tracking, social impact reportingFullSelectedSelected

Asset families are structural. Specific inventory—LED minutes, ticketing allocations, content volumes—depends on the competition and host agreement and is confirmed per cycle.

Strategy & impact

Measured, reported,
and defensible.

Partners are accountable for this spend internally. Every cycle is measured on three fronts, with the method agreed before the campaign starts rather than reconstructed afterwards.

01

Audience evidence

Awaiting verified data

Cumulative broadcast reach per cycle

  • Broadcast reach and territory breakdown
  • Venue attendance and market mix
  • Digital and social audience by platform

SourceIndependent broadcast measurement and federation reporting

02

Brand outcomes

Awaiting verified data

Sponsor recall among reached audience

  • Awareness and consideration lift
  • Sponsor recall and attribution
  • Category association versus competitors

SourcePre- and post-campaign brand study, commissioned per cycle

03

Social impact

Awaiting verified data

Young people reached through programmes

  • Programme participation by market and gender
  • Coaches and officials trained
  • Facilities and equipment delivered

SourceProgramme delivery records, audited annually

Reporting cadence

Baseline before the cycle opens, a read after each competition window, and a consolidated annual report covering audience, brand and social outcomes together.

No headline figures are shown because none are approved yet. Supply sourced audience, brand-study and programme data and these slots populate—inventing them would undermine the credibility the section exists to build.

Multimedia storytelling

Stories people can feel.

A flexible home for films, photography, athlete voices, partner campaigns and live event stories.

01 / BRAND FILMThe game is only the beginning.

Featured-film space ready for a partnership manifesto, event trailer or campaign launch.

02 / ATHLETE VOICESMeet the next generation.

A repeatable series format for interviews, short documentaries and social-first profiles.

03 / PHOTO ESSAYAfrica, courtside.18 →

A cinematic gallery slot for tournament, community and behind-the-scenes photography.